YesWeCancer! is a non-profit initiative focused on building a strong, supportive community for people affected by cancer. The platform aims to reduce the isolation often experienced during and after treatment by creating a safe space for sharing, connection, and guidance.
Problem
The app contained excessive and poorly structured information, making it feel more like an informational website than a community-focused product.
Users struggled to navigate the platform and had difficulty discovering core features such as groups, discussions, and interactions.
The lack of personalization and clarity caused users to disengage quickly, leading to low overall app usage.
Low adoption resulted in unanswered messages and inactive groups, which reduced trust as users perceived the platform as having little to no active community.
The product existed only as a mobile app, while the client needed a desktop version to support users who prefer web-based access.
Results & Impact
Clear separation between community interaction and informational content
Improved trust through visible expert and matchmaker roles
Higher engagement potential due to reduced clutter and better personalization
~88% satisfaction rate from pre-launch usability testing
More meaningful interactions encouraged through better navigation and role clarity
