The Königin-Luise-Stiftung is a historic educational foundation based in Berlin-Dahlem, running three state-recognized schools, a Grundschule (primary school), an Integrierte Sekundarschule (with gymnasial upper level) and a Gymnasium, plus a youth boarding facility (Internat). Together they form a comprehensive private school campus serving around 900 students today.
Problem
The absence of a digital application process required families to submit documents in person or by post, making the application journey unnecessarily time-consuming and inconvenient.
Unstructured and overwhelming information made it difficult for users to find answers, resulting in a high volume of calls about details already published on the website.
The lack of a search function prevented users from quickly finding specific information, further increasing frustration and unnecessary inquiries.
The lack of engaging visual content failed to communicate the school’s atmosphere and daily life, limiting its ability to attract prospective students and families.
An outdated and old-fashioned website design did not meet modern usability or aesthetic expectations, reducing overall appeal and credibility.
Process & Goals
Define target audiences and analyze the existing website to identify usability, content, and technical issues.
Develop a new website concept including sitemap and wireframes.
Design a modern visual system with updated colors, typography, and key page mockups, incorporating stakeholder feedback.
Improve the overall user experience (UX) to increase engagement and conversion rates.
Introduce new functionalities such as contact forms, configurators, and interactive features to better support user needs.
Ensure a fully responsive design that delivers a consistent and accessible experience across all devices.
Results & Impact
Introduced a fully digital application process, making it possible for families to submit documents online, reducing administrative effort and streamlining admissions.
Reorganized and structured website content, resulting in a ~20% reduction in admission-related inquiries by making essential information easier to find.
Implemented a clear search function, allowing users to quickly locate information and improving overall navigation efficiency.
Added rich visual content that showcases school life and values, increasing engagement and helping the school better attract prospective families.
Delivered a modern, visually refined, and user-friendly website that enhances credibility and supports the school’s goal of attracting and informing users effectively.
Observed early indicators of improved user behavior, including lower bounce rates (~12%) on key pages.
